Skip to content
menu-toggle
menu-close
menu-toggle
menu-close

Over 1,800 brands ranked, including

adidas
elf
samsung
mattel
gatorade
duracell
ninja
philips
nyx
acer
pampers
yeti
coach
colgate
dyson
sony
olukai
canon
under armour
dove-1

WHAT IS THE MARKETPLACE INDEX™?

YOUR AMAZON PRESENCE AND PERFORMANCE MATTERS!

With Amazon reportedly garnering over 40% of US e-commerce sales, 30% of the UK market, and rapidly expanding its footprint in markets like Mexico and Australia, it's more important than ever for brands to ensure they're not just for sale on Amazon... but that they're beating their competition and delivering profitable growth.

A decade ago, simply having your products listed on Amazon was enough. Now you need deep expertise in content, media, retail operations, merchandising, customer experience, and analytics.

Until now there has been no holistic way to compare a brand's performance across all aspects of what drives to Amazon success, so we created The Marketplace Index™ to do just that.

Brands that optimize their Amazon experience and operations are the ones that win. It's that simple.

see where you rank
v2_TMI_HomePage_Illus1

Want to know more about The Marketplace Index™?

The data

The Marketplace Index™ analyzes more than 1,800 brands across 30+ categories in the US, UK, Mexico, and Australia and objectively measures effectiveness against criteria spanning content, retail operations, customer experience and media.

Each metric is weighted as not all have equal importance and impact. This is explained in detail on the methodology page.

v2_TMI_Homepage_IconData
Accuracy

All data was fielded in June 2024. Where a metric (eg. ad visibility) may fluctuate from day-to-day or be dependent on budget or competitive pressure, multiple days were checked. As Amazon (and the brands selling on Amazon) is ever-evolving, over time some data and observations may change. This report represents a moment in time for all brands analyzed.

v2_TMI_HomePage_IconAccuracy
About The Creators

Podean is the only top-tier Amazon marketing agency (AASP) with offices on five continents, and are the winner of Amazon Ads' 2023 Global Expansion Award. Working with over 200 of the world's leading brands, Podean's expertise spans all aspects of what it takes to win on Amazon. While many of Podean's clients were included in the rankings, there was zero favoritism given and not all feature toward the top of category charts. 

v2_TMI_HomePage_IconCreators
When will it be updated?

Annually, around August of each year. We will be able to compare performance and shifts between periods to see who is improving, and who is declining.

v2_TMI_HomePage_IconUpdate
Learn More

Get in touch to see the details

Whether you're interested in why your brand ranked where it did or how competitors performed, we are happy to take you through The Marketplace Index™ in comprehensive detail. If your brand isn't listed and you'd like to understand where you rank, we can provide that assessment too.