The Marketplace Index™ FAQ

How accurate is the data?

Data accuracy is paramount to us, and we have taken extensive measures to provide you with reliable insights for informed decision-making.

Throughout the data collection process, we applied rigorous quality checks and controls to ensure precision, minimizing human error and external influences. For metrics such as ad visibility, which can fluctuate daily due to budget and competitive factors, we conducted multiple checks on various days to ensure accurate results.

However, given the dynamic nature of Amazon and the brands operating on its platform, the data and observations in this report may evolve over time. This is precisely why we remain dedicated to conducting periodic evaluations, enabling us to track performance and shifts as the Amazon marketplace continues to evolve.

When was the data captured?

Data collection took place on June 2024 for all brands across Amazon’s US, UK, Mexico, and Australia markets.

How many brands were included?

We conducted a comprehensive analysis of over 1,800 brands across various Amazon markets.

This included examining more than 450 brands across 30 categories in the US, 465 brands across 31 categories in the UK, 450 brands across 30 categories in Mexico, and 425 brands across 29 categories in Australia.

What categories were included?

The categories included in our analysis are: Men's Clothing; Women's Clothing; Children's Clothing; Men's Footwear; Women's Footwear; Women's Handbags & Shoulder Bags; Makeup; Skin Care; Hair Care; Personal Care; Household Supplies; Vitamins, Minerals, & Supplements; Baby Care & Diapering; Beverages; Beer, Wine, and Spirits; Snacks, Sweets, & Breakfast Cereal; Pantry Staples; Kitchen & Dining; Refrigerators, Freezers, & Ice Makers; Vacuums & Floor Care; Television; Computers, Monitors, & Peripherals; Cell Phones & Tablets; Home Audio; Recreational Swimwear; Exercise & Fitness Equipment; Outdoor Recreation; Games, Puzzles, & Accessories; Sports & Outdoor Play; Toys, Stuffed Animals, & Playsets; and Office & School Supplies.

To access the comprehensive category list and discover the range of products within each, simply send us a quick request to get the full report.

(Note: category names may vary per market and not all categories are included in every market's evaluation.)

What is the weighting of each criteria?

The weighting of each criterion in our analysis is designed to reflect their relative importance in assessing brand performance on Amazon.

Retail (34%) evaluates the operational performance of brands and their effectiveness in leveraging Amazon programs
Content (34%) highlights the ability of brands to optimize product listings, descriptions, images, and overall content quality
Customer (15%) represents the level of customer satisfaction and how well brands are engaging with them
Media (17%) evaluates how brands utilize advertising strategies to reach their audiences and maximize visibility

Overall, our approach ensures a balanced evaluation, considering various aspects vital to a brand's success on the platform. If you'd like more specific details or have further questions, please feel free to contact us for an in-depth discussion.

(Note: the weighting of each criterion may differ based on data availability across different markets.)

How do I get my brand included?

If your brand was not listed in our assessment and you want to gain insights into your performance on Amazon, we can certainly help you with this.

How can I get a copy of the full analysis for my category?

If you're interested in obtaining a copy of the full analysis for your category, please don't hesitate to contact us now.

We'll be more than happy to provide you with an in-depth analysis tailored to your specific needs.

Another question?

If there is anything else on your mind that we have not covered, please do not hesitate to contact us.